Save the library campaign took when trying to save the michigan awardwinning library from closing. The bookburning campaign that saved a public library citylab. The bookburning campaign that saved a public library. Troy is a city of 81,000, with the secondmostdiverse population in michigan and an awardwinning school district. Political activism michigan 2012 troy, michigan couldnt afford to sustain its library, so it scheduled a vote for a tax increase. Saved a library this month marks the oneyear anniversary of an unconventional campaign that prevented a beloved public library from closing. Book burning in troy michigan pro and con librarything. The city of troy requires a copy of your social security card to be on file for audit purposes. Still, print books continue to be the popular format for ritual book burnings in the digital age. Troy book is a middle english poem by john lydgate relating the history of troy from its foundation through to the end of the trojan war. In the midst of a campaign dominated by antitax slogans a new group surfaced, safeguarding american families. The news media was all over the bookburningparty story. You sound like someone who wants to sue the onion for publishing misleading information. Book burning hoax results in huge support for michigan public.
Awardwinning bookburning hoax saves troy, mi libraries. When running a poignant satirical campaign you cant account for idiots who believe that a political position of indiscriminately burning a library full of books because its closing and its cool is actually real. When the city of troy, michigan, made some major cuts to its public spending, the troy public library was doomed to close. But anyway my historical read of nazi book burning in the 30sthe ideology that drove it anyway differs sharply from the ideology of those trying to save their library in troy michigan by torching some of their own catalogue. Posing as a political group, we posted signs around town that said, vote to close troy library aug 2, book burning party. This guerrilla marketing example combined offline and online guerrilla marketing campaigns. With little money, six weeks until the election, facing a well. The committees application to the michigan department of state bureau of elections. Detroit bride loses hundreds after wedding venue suddenly closes. That was the underlying question in troy, michigan where tea party activists.
How book burning saved a library the goodman center. This week, the cannes lions international advertising festival honors the most creative work in the ad industry, and one of the biggest winners is a campaign to save a small library in michigan. Save the troy library adventures in reverse psychology. The campaign ultimately revealed that the book burning party. Troy is a thriving center of business, particularly in the automotive and financial sectors, and is home to a number of major companies. Book burning party for troy public library 2012 adlib. The book burning campaign that saved a public library.
A vote about whether to recall janice daniels from her position as mayor of troy, michigan in oakland county took place on november 6, 2012. Reverse psychology ads save library by proposing book. Troy public library the book burning party on vimeo. Fundamentals of political strategy weapons of mass. Troy, mi group says campaign to close the troy public library is a satirical appeal to voter emotion. Must attend a 3hour paid training class prior to working.
Troy public library would close for good unless voters approved a tax increase. Mar 23, 2012 the best way to get the publics attention is to create controversy, and that is exactly the direction that the troy library. Troy public library how book burning saved a library an unusual campaign in troy, michigan proves yet again that if you want to change the world for the better, first you have to change the story. The poems major source is guido delle colonnes historia destructionis troiae. Troy has the second highest cumulative property value in michigan, second only to detroit. Janice daniels recall, troy, michigan 2012 ballotpedia.
A social media hoax outwitted an antitax group and galvanized voters in troy, michigan. Ad agency punks the tea party in troy, michigan crooks and. Troy, mi amazons michigan footprint appears to be growing and coming to troy. Kischnick, wellliked by leaders in troy, ducked what couldve been serious damage to his reputation. The book burning party troy public library on vimeo. It took a different tack, putting up signs around town saying, vote to close troy library aug 2.
Troy public library in michigan, us would close for good unless voters approved a tax increase. Vote to close troy library on august 2nd book burning party on august 5th. Ad firm leo brunett funded satirical troy library book. The leo burnettarc worldwide agency has won a gold prize in the effie awards for their hoax book burning party campaign, which is credited with saving the public library in troy, mi.
Troy, michigan couldnt afford to sustain its library, so it scheduled a vote for a tax increase. Reverse psychology ads save library by proposing book burning. May 21, 2012 troy, michigan couldnt afford to sustain its library, so it scheduled a vote for a tax increase. We have compiled the ultimate database of phone numbers from around the state and country to help you locate any lost friends, relatives or family members. Posing as a political group, we posted signs around town that said, vote to close troy library aug 2, book burning party aug 5. How a book burning party saved the library daily kos. Man who fled police faces murder charges in crash that killed bystander. The documenting video describes the cunning thinking that went into the troy library.
The city faced aggressive campaigning against the small tax increase needed to keep the library open, so the agency decided to turn things around by creating a fake group that posted its message widely on social media. Walters work resides at the intersection of the poem, essay and lyric drama. Antitax and book burning threats by rhonda hendrickson. Carbon monoxide is an invisible, odorless, colorless gas created when fuels burn incompletely.
Jun 16, 2012 the leo burnettarc worldwide agency has won a gold prize in the effie awards for their hoax book burning party campaign, which is credited with saving the public library in troy, mi. A strong antitax group waged a dominating campaign against. A strong antitax group waged a dominating campaign. Jun 29, 2012 a social media hoax outwitted an antitax group and galvanized voters in troy, michigan. Posing as a political group, we posted signs around town that said, vote to close troy library aug 2, book burning. The troy somerset gazette, established in 1980, is a free weekly newspaper serving troy, mi.
Michigan library saved by book burning party campaign. The committee that hatched a satirical campaign urging voters to close the and burn its books credited itself friday for raising public awareness about the librarys questionable future. Nov 15, 2011 the city of troy, michigan was facing a budget shortfall, and was considering closing the troy public library for lack of funds. Troy white pages phone books in michigan mi whitepages. Troy, michigan couldnt afford to keep its library open, so it scheduled a vote. A strong antitax group waged a dominating campaign against it. Things looked pretty grim until a creative campaign using reverse psychology was designed to turn the focus from the tax increase to the library and its books. Book burning party revealed as hoax troy, mi patch. Students 1617 years old must submit michigan work permit with their student election inspector application.
The whole thing was very suspect to me, says kwick. It invited everyone to its facebook page called, book burning party. Leo brunett, the advertising agency that inspired mad men, apparently funded the satirical book burning campaign during troys library millage fight earlier this year. Via mediabistro when troy library was at the brink of being forced to shut its doors, leo burnett decided to take back the podium from the tea party, changing the conversation from an issue of taxes to an issue of book burning. No one wants to be a part of a town that burns books, and the outraged citizens. Jun 15, 2012 the library in troy, michigan, was under a threat to close if a referendum raising taxes. It may be unfair to classify troy vi as a trading center but we do know that troy vi was a prominent metropolis that did contribute to the trade of the region.
The city of troy, michigan was facing a budget shortfall, and was. Their ad campaign highlights the significance of finding the right responsive chord. In the summer of 2011, the electorate in troy, michigan a suburb of. Leo brunett, the advertising agency that inspired mad men, apparently funded the satirical book burning campaign during troy s library millage fight earlier this year. Book burning hoax saves library in troy michigan spocko. But one wonders if inviting people to a maga bookburning party after trumps reelection would even make a dent in voters minds now.
Examples of 21st century book burnings are given below. Election information city of troy, mi troy, michigan. Nerdwallet named troy the 4th best small city in the u. And then the awardwinning leo burnett advertising agency stepped in to save the library with this brilliantly creative, provocative, and effective campaign about the issue.
Troy is home to the somerset collection mall, featuring a skywalk and over 180 stores, and the oakland mall. When the local public library was at the brink of being forced to shut its doors due to lack of funding. Book burning hoax results in huge support for michigan. The 2011 troy, michigan book burning campaign was a clever bit of guerrilla marketing carried out in social media and on street corners. Jul 16, 2011 community corner book burning party revealed as hoax group says campaign to close the troy public library is a satirical appeal to voter emotion. Troy, michigan couldnt afford to keep its library open, so it scheduled a vote for a tax increase. The city of troy, michigan was facing a budget shortfall, and was considering closing the troy public library for lack of funds. When the news came out that this large corporation was behind the book burning campaign, it received a lot of. Nov 18, 2012 troy, michigan is a city in the northern suburbs of detroit in the usa.
Book burning party for troy public library 2012 adlib bookburningparty. In a special election in february 2010, the millage failed. Troy is a city of 81,000, with the secondmostdiverse population in michigan and an award winning school district. Vote to close troy library on august 2nd book burning party. Whitepages provides the top free people search and tenant screening tool online with contact information for over 250 million people including cell phone numbers and complete background check data compiled from public records, white pages and other directories in all 50 states. The troy public library was set to close if taxpayers didnt approve a 0. We assumed it wasnt an actual no campaign, it wasnt an actual book burning campaign, but it was completely unclear what it was. In home heating and cooking equipment that burns fuel can be. Book burning hoax saves library in troy michigan by spocko, on june 18th, 2012 i think about this a lot, how do you show people the consequences of defunding government. Back by popular request, a video chronicling the saving of a library in troy, michigan. Troy viia can be highlighted by most of the population of troy moving within the walls of the citadel. Aug 24, 2017 3 seats up for grabs on troy city council troy, mi four political newcomers are challenging incumbents for the three open seats on troy s city council.
Awardwinning bookburning hoax saves troy, mi libraries boing. An amazing turn out for moonbeams for sweet dreams last night at beaumont childrens. Save the troy library adventures in reverse psychology youtube. It is in five books, comprising 30,117 lines in tensyllable couplets.
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